#BluestoneForBooks: A campaign to support global literacy
Our November campaign in NYC with Bluestone Lane!
Library For All has partnered up with fast-growing coffee brand Bluestone Lane to support our mission to make knowledge accessible to all, equally. “Bluestone for Books” is our campaign to drive awareness and support for global literacy through inspiring participation with individuals across the NYC community.
Throughout November, Bluestone Lane stores will be serving coffee in branded “Bluestone for Books” cups. In Bluestone Lane restaurant cafes, each table will have a "Blue Book" with information regarding the initiative.
How can you participate?
If you live in NYC, visit Bluestone Lane between now and November 30th! Customers who post a photo of their cup or blue book with #bluestoneforbooks on Instagram can help to spread awareness about our global literacy initiative. Every post will enter you into a raffle to win free coffee for an entire year from Bluestone Lane!*
"Bluestone for Books" launched on November 3rd at Bluestone Lane Astor place, with a gathering of brands, influencers, and speakers to support the initiative. Speakers included Bluestone Lane Director of Marketing Andy Stone, CEO of Library For All, Tanyella Evans, and HarperCollins' best-selling author Regina Calcaterra, who has written "Etched in Sand" and newly released "Girl Unbroken."
* Instagram competition opens November 1st at 12:00am and closes November 30th at 11:59pm. Limited to 1 entry per person. Winner is drawn randomly and announced online by December 12th. For further questions, email email@example.com\